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the. Final prototype

Key steps from problem analysis to prototype
and user test. Skimmable

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iterations, and outcomes.

My Journey

Set clear business and design priorities upfront,
defining what to solve, what to ignore, and what
success should look like before opening Figma.

Analysed local and global coffee brands
to uncover authenticity signals, generic
conventions, and key points of differentiation.

Designed a brand that doesn’t decorate the
space, but amplifies it—translating tattoo
culture and specialty coffee into a single,
credible voice.

Built an intent-driven information architecture
enabling coffee and tattoo to coexist, later
extended with an admin layers for operations.

Used wireframes to lock decisions on hierarchy,
density, and tone early, treating layout
and copy as one system, not separate layers.

Built a UI system that actively guides
behavior where components, states,
and interactions reduce friction instead
of adding polish.

Used the prototype to stress-test the product,
expose operational gaps, and expand the
system beyond the initial design scope.

Validated assumptions through task-based
testing, focusing on real actions rather
than opinions or aesthetic feedback.

Used AI to accelerate thinking and
iteration, not to outsource decisions or
dilute design accountability.

Open Prototype! Open Prototype!