Project type
Responsive web product for a hybrid coffee & tattoo business — spanning customer experience and admin operations.
Caffeinated Ink
Role & Responsabilities
End-to-end Product Designer (UX research, IA, wireframing, UI system, prototyping, user validation).
Key outcomes
Validated core flows with 5 users, confirming task clarity across primary actions and enabling a low-friction admin workflow with only minor UI refinements required.
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My Journey
Tap any icon for a quick look into process and outcomes
1
Project Direction
Set clear business and design priorities upfront,
defining what to solve, what to ignore, and what
success should look like before opening Figma.
2
Market Research
Analysed local and global coffee brands
to uncover authenticity signals, generic
conventions, and key points of differentiation.
3
Brand Identity
Designed a brand that doesn’t decorate the
space, but amplifies it—translating tattoo
culture and specialty coffee into a single,
credible voice.
4
IA Structure
Built an intent-driven information architecture
enabling coffee and tattoo to coexist, later
extended with an admin layers for operations.
5
Wireframing
Used wireframes to lock decisions on hierarchy,
density, and tone early, treating layout
and copy as one system, not separate layers.
6
UI System
Built a UI system that actively guides
behavior where components, states,
and interactions reduce friction instead
of adding polish.
7
Prototyping
Used the prototype to stress-test the product,
expose operational gaps, and expand the
system beyond the initial design scope.
8
User Validation
Validated assumptions through task-based
testing, focusing on real actions rather
than opinions or aesthetic feedback.
9
AI Usage
Used AI to accelerate thinking and
iteration, not to outsource decisions or
dilute design accountability.
Fast lane
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the. Final prototype
Scenic Route
Key steps from problem analysis to prototype
and user test. Skimmable
Deep dive
Tap any step to open details about research,
iterations, and outcomes.