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My Journey
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Problem Analysis
Analyzed The Art House’s mission
as a charity supporting artists
and defined clear business goals
from the client brief
Audit
Reviewed the existing site: confusing
navigation, accessibility gaps, weak visual
identity, and low course conversions.
Research & Insights
Explored how users discover creative
workshops and identified confusion and
hesitation as main booking blockers
Personas
Built Anna and Claude personas
to understand how different users assess
courses, pricing, and perceived value.
Design conception
Crafted a warm, handcrafted visual
direction to reinforce brand identity
and build emotional trust.
IA Structure
Redesigned IA for easy course
comparison and confident
booking guidance.
Wireframing
Created scannable wireframes focused
on clarity and conversion;
iterated spacing after early feedback.
Prototyping
Built a high-fidelity clickable prototype
to test navigation, booking flow,
and overall experience.
Comparative Test
Ran comparative usability
tests (old vs new) to refine
clarity and eliminate friction
AI-Powered Visuals
Leveraged AI tools to generate
on-brand visuals and
accelerate coherent exploration
Fast lane
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the. Final prototype
Scenic Route
Key steps from problem analysis to prototype
and user test. Skimmable
Deep dive
Tap any step to open details about research,
iterations, and outcomes.