Project type
Conversion-focused responsive website redesign for a charity supporting local artists and creative workshops.
The Art House
Role & Responsabilities
Lead UX/UI Designer — owning research, UX strategy, IA, wireframing, visual direction, prototyping, and usability testing.
Key outcomes
Improved task success from 62% to 88%, reduced completion time by 39%, and decreased error rate by 67% through IA simplification and conversion-driven UX redesign.
I promise I won't waste your time.
You decide how deep you want to go — 30 seconds or 30 minutes, it's up to you.
Choose your own adventure ↓
My Journey
Tap any icon for a quick look into process and outcomes
1
Problem Analysis
Analyzed The Art House’s mission
as a charity supporting artists
and defined clear business goals
from the client brief
2
Audit
Reviewed the existing site: confusing
navigation, accessibility gaps, weak visual
identity, and low course conversions.
3
Research & Insights
Explored how users discover creative
workshops and identified confusion and
hesitation as main booking blockers
4
Personas
Built Anna and Claude personas
to understand how different users assess
courses, pricing, and perceived value.
5
Design conception
Crafted a warm, handcrafted visual
direction to reinforce brand identity
and build emotional trust.
6
IA Structure
Redesigned IA for easy course
comparison and confident
booking guidance.
7
Wireframing
Created scannable wireframes focused
on clarity and conversion;
iterated spacing after early feedback.
8
Prototyping
Built a high-fidelity clickable prototype
to test navigation, booking flow,
and overall experience.
9
Comparative Test
Ran comparative usability
tests (old vs new) to refine
clarity and eliminate friction
10
AI-Powered Visuals
Leveraged AI tools to generate
on-brand visuals and
accelerate coherent exploration
Fast lane
Click on the button below to see
the. Final prototype
Scenic Route
Key steps from problem analysis to prototype
and user test. Skimmable
Deep dive
Tap any step to open details about research,
iterations, and outcomes.