Project type
Subscription-based wellness web product redesign focused on onboarding clarity and membership activation.
Buddhify
Role & Responsabilities
Lead UX/UI Designer — owning research, UX strategy, IA, wireframing, visual direction, prototyping, and usability testing.
Key outcomes
Achieved 100% task completion across core flows, improved narrative clarity for onboarding and membership, and identified critical support discoverability issues through moderated usability testing.
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My Journey
Tap any icon for a quick look into process and outcomes
1
Problem Analysis
I dissected Buddhify's story,
outdated site, high bounce rate
and confusing navigation.
2
Audit
I benchmarked Calm
and Headspace, and ran
full WCAG audit.
3
Research & Insights
15 users interviewed → biggest pain:
“I don’t know where to start”.
4
Personas
Built Laura and Mike, then
mapped their journeys to uncover
UX opportunities.
5
Design conception
Created a calm, breathing visual
direction that extends Buddhify’s
brand identity.
6
IA Structure
Redesigned the information
architecture for clearer
navigation and lower cognitive load.
7
Wireframing
Mid-fidelity layouts with real
copy and new membership
and onboarding flows.
8
Prototyping
Full design system in Figma
and clickable hi-fi prototype
ready for testing.
9
Usability Test
Conducted 4 remote moderated
tests; uncovered critical friction
points leading to final refinements.
10
AI-Powered Visuals
Laveraged Dall-E and LLMs to
rapidly generate on-brand hero
images to insert inside the website.
Fast lane
Click on the button below to see
the. Final prototype
Scenic Route
Key steps from problem analysis to prototype
and user test. Skimmable
Deep dive
Tap any step to open details about research,
iterations, and outcomes.